By Prince Etim
Dayo Adeyelure is the Founder and CEO of BookedByUs, an online talent booking website that serves as the connection between talent and brands. He was also a speaker at the just concluded Nigerian Entertainment Conference.
His presentation, The Business Of Numbers, identified- among other things- why data insight is good for both entertainers and brands: on one hand, entertainers have an accurate picture of where they’re in demand and what is their actual standing while brands see how the talent fits their messaging.
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