By Chux Odoh
It was a gathering of excitement, fun and glamour as D’Banj’s innovative and creative talent discovery platform C.R.E.A.M partnered with one of Nigeria’s leading financial institutions, Access Bank Plc to launch the C.R.E.A.M Plus and C.R.E.A.M Premium feature on Tuesday 15, May 2018 at Victoria Island, Lagos.
C.R.E.A.M Plus and Premium are new attributes that allow users to subscribe to the C.R.E.A.M platform on their mobile devices using bank accounts. To have direct access to opportunities the platform presents through Access Bank, all users have to do is register their phone numbers with their bank account and “dial the code *901*463#.”
Speaking at the unveiling event to announce the partnership, C.R.E.A.M founder, D’Banj says “in the coming weeks C.R.E.A.M will activate more partnerships and with over 3 million subscribers and counting, it is only going to be better with time.
He added that “With Access Bank coming on board, there’ll be a lot of added value and advantage to our subscribers which doesn’t affect usual monthly draws and winners. Access bank will be giving lucky winners 1m weekly for 10 weeks, also 10 entrepreneurs will be trained within the 10 weeks period all courtesy of Access bank.”
This partnership comes almost a year after Mr Real got his big break on the C.R.E.A.M platform, which helped promote the hugely successful ‘Legbegbe’, which has been one of the biggest songs in Nigeria in 2018.
D’ Banj also known as Daniel Oladapo Oyebanjo revealed at the event that Mr Real is signing a deal with, Sony Music based on the extraordinary success of ‘Legbegbe’.
CEO of DKM Digital, Damian Ifeanyi Okoroafor said that ‘the new deal with Access Bank is designed to reach out to more talents and to expand the categories from just music related to agriculture, education entrepreneurship and sports categories and so much more’.
C.R.E.A.M is one of Nigeria’s most unconventional talent hunting platforms launched in August 2016 to discover, nurture and promote more talents in the music and entertainment industry. With the launch of these new digital partnerships, creatives will have their dreams come true in the years to come.
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