By 234 Star
Who is asking, ‘Who beards epp?’ Well, those chin hairs are going to be putting food on a lot of tables this Christmas season!
Grooming brand, Mo Bro’s are employing bearded men to work at the world’s first ‘beard stroking station’. They will be paid £30 an hour to sit and allow their beards to be stroked by stressed shoppers and the cost is £5 for five minutes.
According to Savan Dattani, co-founder of Mo Bro’s,”Christmas is a stressful time of year for most people. You’re in a mad rush trying to buy presents, food and drink, whilst juggling work, a family and other commitments.
We had a think of how we could make this situation more enjoyable, and it suddenly came to us – a beard-stroking station! We have a few guys with fantastic beards already signed up, but we could do with a few more because we anticipate demand to be high. Santa beards preferred, but not essential.
It’s fairly common knowledge that stroking soft things, like animals, reduces stress, but we didn’t want to enlist the help of animals because they obviously can be somewhat unpredictable and chaotic. So, doing what we do, we thought beards are the next best thing.”
Applicants are required to have beards at least 2 inches long.
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