HiLife Fest 2018: Championing The Cause For A Sustained Culture Of Igbo Highlife Music Among Millennials


HiLife Fest 2018: Championing The Cause For A Sustained Culture Of Igbo Highlife Music Among Millennials

By Mofijesusewa Samuel

Photo :L-R: Judge David Jones, Regional Trade, Marketing Manager Ekundayo Oluyemi, Brand Manager Rex Anthony,1st Winner Singing Category Don Ifeayin Frank, Chief Judge Bright Chemezie, Judge Michael Ndubisi, 2nd Winner Singing Category Destiny Onochukwu, Judge Dr Nicholas, Akas, Judge Jude Aguize, Regional Business Manager Kenneth Ediale at Hilife fest 2018 regional final in Onitsha

The commercial hub of the South East, Onitsha got a taste of the HiLife Fest, themed ‘The Complete Experience, on Sunday, 15th of April. The festival, which is a highlife music competition celebrating the cultural rituals and values of Igbos through Music witnessed a host of talented upcoming artistes slug it out for a position in the quarterfinals.

The music fest, an initiative of Life Continental Lager Beer, featured stunning music performance from Obiligbo Brothers, Tipsy Kelvano, 2017 HiLife Fest King Chibest and Flavour the king of Afro hip pop himself.

The winners from this region were Don Ifeanyi Frank and Destiny Onochukwu while Ofuobi cultural group came tops and qualified to be in the quarterfinals in the cultural dance category. The decision was not an easy one, as all contestants impressed the panel of Judges, which included David Jones, Jude Aguize, Dr Nicholas Akas, guest judge -Michael Ndubuisi and Highlife Veteran, Bright Chimezie.

The winners from Onitsha will now join Chukwudi Agbom, Emma Agbom and PC Nwabuzo dance group, who are winners from Asaba, Kalapi Ojuka, Kelvin Emmanuel and Kanayo dance group, winners from Port-Harcourt alongside Obiora Ikechukwu, Onuoha Philip and Master Stars who emerged winners from the regional finals in Aba, as the Hi-Life Fest train moves on to Owerri, Nsukka & Abakaliki.

Speaking after the event, Portfolio Manager–Mainstream Lager and Stout Brands, Nigerian Breweries, Mr Emmanuel Agu said, “Hilife fest is our way of paying homage to the cultural heritage of the Igbo people through highlife music. On why this year’s edition was themed ‘The Complete Experience’, he informed us on how the platform was made bigger and more complete by the inclusion of cultural dancers. We understand the relevance of these classic tunes to the people here and we delight in bringing a full package music festival to our esteemed consumers.” he added.

Destiny Onochukwu one of the quarter-finalists from the singing category in Onitsha out of excitement expressed himself saying, “I really cannot believe that I’m one of the winners from regional finals. I can testify to the fact that the competition was tight and the judges must have had a difficult task selecting me as one of the winners, but I thank God for making it possible. Now it is time to focus on the quarterfinals”.

Also, Chief Bright Chimezie, the Zigima king, expressed satisfaction on display of talent saying, “I am not so surprised by the level of talents that we’ve seen in the cities covered so far, especially Onitsha being the home of Osita Osadebe, Oliver De Coque and many other highlife music icons. It shows highlife music culture is very much alive and is in safe hands”.

With 4 successful selection parties already, fans in Owerri can expect to have the time of their life when Life Continental Beer brings the Hilife fest to town. Hi-life Fest remains the only concert dedicated to celebrating the rich cultural heritage of the Igbo people through music. Fans in Owerri should expect nothing less than electrifying performances and the best of highlife music when Life beer brings the Hi-life fest to Bongo Center, Owerri on the 22nd of April.

HiLife fest is an initiative of Life Continental Lager Beer, the fine quality lager beer from the stables of Nigerian Breweries Plc., made from the choicest grains, hob extracts and the purest of waters. Life is expertly brewed to give that rich, crisp distinctive taste and well-rounded aroma in true quality fashion of the master brewer.

The post HiLife Fest 2018: Championing The Cause For A Sustained Culture Of Igbo Highlife Music Among Millennials appeared first on Nigerian Entertainment Today.

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