Nigeria’s biggest brewer, Nigerian Breweries, has launched an exciting new brand that captures the changing face of the beer market. Stella Lager Beer was unveiled into the Nigerian market at the Grand Ballroom, Eko Hotel and Suites on the 6th of December 2017 in the presence of key stakeholders and consumers.
Known for its quality brands and market-defining products, Nigerian Breweries launched this specially brewed International lager beer into the market to the satisfaction of millions of beer lovers in the country.
Present at the unveil were representatives from Nigerian Breweries, including Marketing Director Nigerian Breweries Franco Maria Maggi, Portfolio Manager Premium Lager Brands Tokunbo Adodo, Brand Manager Global Brands Oreoluwa Kolawole, amongst others.
Birthed in 1897 and crafted by Belgian Master Brewers, Stella Lager Beer is a product of a very innovative and unique brewing technique. The finest malted barley, high quality hops, and the best quality water come together to make this new offering. Stella Lager Beer is original in its recipe and brewing process.
Speaking on the launch of Stella Lager, The Marketing Director, Nigerian Breweries Plc, Franco Maria Maggi, said,
“Nigerian Breweries is passionate about delivering quality and consistent value to our consumers. We are excited by the wide acceptance our products continue to receive amongst consumers. Over the years, we have worked hard to earn the trust of our consumers, introducing Stella Lager Beer is our way of assuring millions of beer lovers that we will continue to innovate to deliver superior products and value to them at every ask.”
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Unconventional in its recipe, brewing process and taste, Stella Lager Beer is unique for its name, its great quality and its premium heritage. It delivers a refined and consistently smooth lager taste with intense refreshment. It is the preferred choice for upwardly mobile, knowledgeable and confident young Nigerian men with a genuine sense of self in a world buzzing with many loud and conflicting voices.
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