It was indeed a celebration and creative display of the finest of Nigeria’s
hair industry as Kanekalon, makers of quality hair fibre for Darling and X-
pression, held a thank-you event for its various stakeholders; “Kanekalon
presents Arigato Stylist event.”
In attendance were the crème de la crème of the Nigerian hair industry.
Some of the guests included members of the Kanekalon group, partners –
Darling and X-pression, Mama Elegant Twins, founder of the first hair
styling school in Nigeria, Dr Mrs Adebisi Elizabeth Osinsanya (OON, JP);
hair distributors, hair associations, and salon owners.
The event, which took place on November 3, 2018 started with
experiential displays comparing the Kanekalon fibre with other hair fibres
available in the market. The various features were highlighted especially
Kanekalon fibre being flame retardant (a critical feature for the brand) while others are not. Yemisi Omojafor, Deputy Managing Director, STB-MCCANN LAGOS, thereafter gave a speech welcoming guests to the very special event. He urged attendees to sit back and enjoy as this was an appreciation event, congratulating them with their tremendous support.
And enjoy they did as the show proceeded with glamorous hair show,
experiential activities, dances and quizzes with lots of prizes. The event
proceeded with MC Bella Rose and MC/Comedian Mario navigating
beautifully. The guests were also the audience to the presentation made by
Stephanie Iloabachie, Miss Kanekalon 2018, and Treasure Obasi, the this
year’s 1st Runner Up. They gave kudos to the Kanekalon team for the
company’s good work thus far and for impacting the queen’s lives with life-changing experiences as brand ambassadors.
Iloabachie and Obasi presented a brief history of Kanekalon’s world-class research in synthetic hair fibre production, the benefits of Kanekalon for Nigerian women, and the brand’s promise to keep helping women around the world discover new ways to wear their hair.
The duo used the opportunity to call for entries into the Miss Kanekalon
2019 competition, with application starting in January 2019. They called on
stylists and guests at the event to follow Kanekalon Africa on Facebook at
www.facebook.com/kanekalonafricapage so as to get up to date news on
the brand and the pageant where they could become eventual winners.
What sets Miss Kanekalon apart from other beauty contests, they said, is
that applicants are asked to team up with stylists and when a stylist’s
applicant ends up in the Top 3 in the pageant, not only does the contestant
receive the prize, her teaming stylist also receives prizes as well.
The evening was complete with proper thank you messages from the
Manager, Kanekalon Group, Kaneka Corporation, Sohei Nishida; and
Head, Kanekalon Group, Kaneka Corporation, Tetsuya Kato. They
acknowledged the various hair associations for their great support of the
Kanekalon brand and recognized efforts of partners, distributors and
stylists in making Kanekalon a household name in Nigeria.
The hair associations also had a creative display where there was a
showcase of different hairstyles and guests were given the opportunity to
name the styles. Gifts were presented in recognition of the partners
Distributors and Hair associations afterwards.
Other highlights of the evening included presentations from Darling and X-
pression. The two partners introduced the guests to various new products
and creative hairstyles that had guests naming the styles; leading to an
evening of camaraderie. The evening ended on a fun note as guests
enjoyed comedy, games, and live music.
Kanekalon is a Japanese quality hair fibre used in partner products such as
Darling and X-pression. Kanekalon can be found not only in Nigeria but
across the world for its features; flame retardant, hot water set, soft and
silky. They also come in a broad range of colour.
The post Kanekalon Celebrates Distributors And Stylists At Appreciation Event For Partners appeared first on Nigerian Entertainment Today.