By Prince Etim
Life Lager is set to continue it’s yuletide festivities in Owerri on the 28th of December, after successfully hosting the “Bridge of Progress” party in Ekwulobia, Anambra state.
Headlining the Ekwulobia (Anambra) edition of the party was Life Beer ambassador, Phyno who thrilled the audience with his signature indigenous rap verses.
Also performing on the night were the likes of Obiligbo Brothers, HiLife Fest King 2018, Dons Ifeanyi, and Indigenous upcoming acts.
The party train is now set to head to Owerri where Flavour will be on hand to grace the stage. With less than 72 hours between both parties, consumers in the East are loving every bit of the non-stop entertainment being provided by Life Beer.
Portfolio Manager, Mainstream Brands, Nigerian Breweries Plc, Omotunde Adenusi, spoke of the reasoning behind the parties, “We at Life Beer have had a very strong connection with our consumers in Anambra, Owerri and other parts of Eastern Nigeria. We wanted to celebrate the year’s end with our ever loyal consumers and also give them a taste of the things to expect from Life Beer in the new year.”
Since its emergence in the local market, Life Continental Beer has taken pride in being firmly rooted in the culture and tradition of the Igbo people.
After an eventful year that has seen the beer brand engage in two remarkable initiatives – The Hi-life fest and Life Progress booster, Life Continental appears to be pulling no stops in giving its consumers an exciting festive season celebration.
After the party in Owerri, Life will also be sponsoring the Flavour of Africa concert as the beer brand seeks to end the year in style.
“Bridge of Progress” party, the Owerri edition, will hold at Shoprite and will be headlined by Flavour, featuring acts like HiLife Fest King 2017, Chibest David and others.
Life Continental Lager Beer is the fine quality lager beer from the stables of Nigerian Breweries Plc., made from the choicest grains, hops and the purest of waters.