Mixed Reactions Greet Nike’s Decision To Feature Colin Kaepernick In 30th Anniversary Ad

Mixed Reactions Greet Nike’s Decision To Feature Colin Kaepernick In 30th Anniversary Ad

By Chux Odoh

On Monday, sportswear giant Nike announced that 30-year-old former San Francisco 49ers quarterback Colin Kaepernick would be the face of its 30th anniversary “Just Do It” campaign.

The athlete last played in the NFL in 2016 and has been a free agent since he got blacklisted by the NFL for kneeling on one leg when the national anthem played before games, his own way of silently and peacefully protesting police brutality and racial inequality in the US.

Believe in something, even if it means sacrificing everything. #JustDoIt pic.twitter.com/SRWkMIDdaO

— Colin Kaepernick (@Kaepernick7) September 3, 2018

Nike’s decision to have Kaepernick feature in its latest campaign has been by many, while for some it is outrage as many have began a call for a boycott of Nike products with the hashtags #BoycottNike and #JustBurnIt and some even went ahead to post videos and photos on social media of Nike products being cut up, burned, or destroyed.

The sportswear giants, however, seem unfazed by the backlash and according to Bloomberg Intelligence analyst Chen Grazutis, “ For Nike, The long-term relationship and a contract that benefits both parties over the next 10 years will likely outweigh any current controversy.”

See some of the reactions below:

Those For Colin Kaepernick

There are people in America who can’t afford shoes and could really use the ones you’re burning because your financially privileged ass is upset Nike signed a deal with Colin Kaepernick…

— Tim Young (@TimRunsHisMouth) September 4, 2018

Nike just did that. They are with Colin Kaepernick (Trump is going to be so upset) and Serena Williams. They are also poking the NFL in the eye. The campaign also features one-handed football player Shaquem Griffin, who made the Seattle Seahawks for the upcoming NFL season.✊🏾 pic.twitter.com/T7oGvO0Ct1

— Khaya Dlanga (@khayadlanga) September 4, 2018

White people mad because they put Colin Kaepernick in the new Nike campaign so they’re boycotting their products

— Lakers Offseason (@LB2416) September 4, 2018

I was always more of an Adidas man but power to Nike for backing @Kaepernick7 after he was shunned by his own sport. The man is a role model for our time and we need more like him. pic.twitter.com/Vc95Yawk65

— Marty Evans (@martyevans84) September 4, 2018

What’s more American than a non-violent protest of the injustices in our country. It’s not disrespectful to the flag because it highlights the power of the Constitution and the right of every American to engage in peaceful protest. #JustDolt #BuyNike The ad is awesome!!!

— DSTgirl (@nccudst45) September 4, 2018

For a long time I refused to buy nikes for my own personal reasons. I haven’t owned a pair in over 20 years. But I will be purchasing Nike now. Way to go in backing up our Brother Cap! ✊🏾

— ItsWunder (@maumau68) September 4, 2018

Those Against Colin Kaepernick

John Rich


Our Soundman just cut the Nike swoosh off his socks. Former marine. Get ready @Nike multiply that by the millions.

Clown Dawg@poemclown

Hi @Nike you’ve made my decision to go exclusively with @adidas products a lot easier. Conservatives buy shoes

2:47 AM – Sep 4, 2018

Sean Clancy@sclancy79

First the @NFL forces me to choose between my favorite sport and my country. I chose country. Then @Nike forces me to choose between my favorite shoes and my country. Since when did the American Flag and the National Anthem become offensive?

View image on Twitter


Hey . I don’t wear politics or anything related to I no longer buy 5 to 6 pairs per year of Air Monarch Black size 9 anymore either. Just do it? I did. I set my bunions free.

View image on Twitter

Lydia Rodarte-Quayle@LydiaRodarte


The post Mixed Reactions Greet Nike’s Decision To Feature Colin Kaepernick In 30th Anniversary Ad appeared first on Nigerian Entertainment Today.

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