Nigeria’s premium beer brand, Star Lager Beer, thrilled fans with an unforgettable culture, arts and music spectacle at the One Lagos Fiesta in Eko Atlantic, Ikeja, Badagry, Ikorodu and Epe from the 24th of December to the 1st of January, 2018.
Designed to bring excitement, energy and entertainment, the eight day, non-stop, celebration featured great live performances and special appearances from Nigeria’s biggest music stars at the different venues in Lagos.
The new year countdown had excited consumers throng designated locations to enjoy a night of music, arts and culture as they witnessed the energetic performances from Veteran Juju act, Sunny Ade, indigenous rapper, Olamide, Fuji maestro, Pasuma, Davido, Wizkid, Teni, Humble Smith,Adewale Ayuba, Osupa Saheed, Mr P, Mr Real and a host of others.
As the MC, entertained the audience, fans participated in games and a raffle draw, with the winners awarded instant prizes, including a brand new car courtesy of Lagos State among several others.
Speaking about the event, the Marketing Director, Nigerian Breweries Plc, Emmanuel Oriakhi, said,
“We take pride in delivering highly engaging and memorable moments to our consumers nationwide, and we are determined to keep upgrading experiences for our fans through the One Lagos Fiesta. We have a few more exciting activities lined up for fans this new year and we are truly delighted to be part of the festivities”.
To continue deepening customer engagement among music lovers in Nigeria, Star Lager has provided the ultimate Star experience with One Lagos Fiesta like the Wizkid VIP Experience, Olamide Live In Concert, Burna Boy Live, Warri Again and Uli Music Festival. The iconic Nigerian brand and product of Nigerian Breweries Plc, which is a Heineken International Company, has enjoyed decades of success since its launch as the first indigenous Nigerian beer brand in 1949.