Tiwa Savage, Dakore Egbuso–Akande, Tonto Dikeh, Ihuoma Linda Ejiofor–Suleiman and Cynthia Nwadiora (Cee-C) have just been announced as lead acts in Amstel Malta’s new campaign to celebrate the Power of Women.
The new campaign which seeks to highlight how women are living their best lives while excelling in their various fields no matter their profession or background also features Super Falcon players; other Super Falcons players Onome Ebi, Rita Chikwelu, Ngozi Okobi-Okeoghene and Tochukwu Oluehi.
Women are powerful. This fact has been proven over the years in Nigeria by a number of great women like Queen Amina of Zaria, the famous woman leader of Zaria Nigeria; Moremi, the saviour of the Ife people in conflict; Funmilayo Ransome Kuti, the first woman to drive a car in Nigeria and Professor Grace Alele-Williams, the first Mathematics Professor in Nigeria.
The power of women is rarely portrayed with the heroism it obviously commands, but with a calm and almost timid aura about it, often understating the incredible bravery it takes for a woman to succeed wherever she finds herself.
With this unique insight, Nigeria’s number one premium malt brand, Amstel Malta has launched a campaign to showcase the power of women with an undiluted approach, themed, “We’ve Got Balls.”
Through an all-female led video ad campaign, Amstel Malta casts the spotlight on the remarkable role of women in society. The campaign showcases its stars being in command of their territories, unapologetically living their best lives and not being confined to what society makes room for.
Speaking on the campaign, Portfolio Manager, Non-Alcoholic Brands, NB Plc. Ngozi Nkwoji said:
“Amstel Malta is reaching out through this campaign to the greatness in the heart of every Nigerian woman, young or old. Women have played pivotal roles in Nigeria’s history, and Amstel Malta issues a rallying call for women everywhere to rediscover their voice, be inspired and to find a new motivation and zest for living.”
“The release of this campaign is also timely as Amstel Malta hopes to cheer the Nigerian Super Falcons on to victory in France as they prepare for the Women’s World Cup in June. We are solidly behind them and we celebrate them.” she concluded.
The campaign boasts a production by award-winning and box office shattering director, Kemi Adetiba with leading contemporary Nigerian photographer, Yetunde Ayeni-Babaeko as the official photographer.
The star-studded campaign features Tiwa Savage Tonto Dikeh, Cynthia Nwadiora (Cee C), Ihuoma Linda Ejiofor – Suleiman, and Dakore Egbuson who need no introduction as their reputations, illustrious works and dominant personalities precede them.
With features from some members of Nigeria’s national female team, the campaign highlights the hardwork and resolve the ladies put into their craft. Asisat Oshoala is a distinguished footballer who plays for Spanish Side FC Barcelona Femeni in the Primera Division as a forward Professional Footballer.
Onome Ebi is also an accomplished footballer currently playing for Henan Huishang in the Chinese Women’s Super League. Rita Chikwelu plays for Swedish Damallsvenskan club Kristianstads DFF. Ngozi Okobi plays as a forward for Eskilstuna United DFF of Sweden while Tochukwu plays for Medkila IL in Norway.
All women represent Nigeria in the Super Falcons team. The Super Falcons epitomise the overall message with their lionhearted display of skill on the ball and the resilience that propelled them to the team’s 9th championship. We are certain that the spirit still resides in them and will carry them to the World Cup in France.
With an all-female cast and crew, The “We’ve Got Balls” campaign is the first of its kind putting Amstel Malta among top global brands who recognise the power of women and the herculean efforts they have to put in to come out tops.