True Intentions OR Opportunists: Universal Music Is Set To Launch In Nigeria

True Intentions OR Opportunists: Universal Music Is Set To Launch In Nigeria

By Vheektor Okpala

A cross section of UMG officials with South African group Mafikizolo.

The world’s largest music company; Universal Music Group (UMG) is set to officially launch in Nigeria, just about a year after its rival Sony Music set up an office in Lagos.

Nigeria is the biggest export of African pop music which is at the moment in demand by an overwhelming figure in the global music marketplace.

Just as the world is paying attention to the music, so are investors and entertainment entrepreneurs skimming and weighing for the right minute to engage. Of course they will provide the artiste with platforms but these platforms are only available for as long as African music is still in demand.

In some cases, musicians end up not reaping expected benefits from these global music companies. Just a few weeks ago, Nigerian rapper Ycee went on a Twitter blow out calling out Michael Ugwu; General Manager of Sony Music West Africa for allegedly ripping musicians off their profits and failing to keep to their agreements.

Even though these are unconfirmed claims, it is impossible to totally ignore the rapper’s allegations especially because he inked a deal with Sony Music Africa just after they launched their West African Outlet.

Sony Music as a global entity has built a very respectable identity for itself as we have seen them push musicians from various parts of the globe to new heights of stardom and groundbreaking career achievements. Nigerian Popstar Wizkid has also been a benefactor of a Sony Music affiliation. The social and industrial impact of Sony Music Worldwide cannot be denied but we cannot say the same about Sony Music Africa.

Universal Music is flagging a lot of potentials as news making the rounds have informed us that the supposed Nigerian operations of the company will be headed by an array of local Nigerian music professionals – same catch was used by Sony Music West Africa.

Universal Music is yet to make an official announcement so the true purpose of their launch in Nigeria remains unknown. It is however important to point out that there is already a long list of Nigerian music distribution middlemen who delight in ripping musicians off their profits and it would be tragic to see UMG go the same route.

Global music companies are very welcome to do business in Nigeria/Africa. Our arms are opened but uncertainty is slowly clouding our hearts. We will continue to give Sony Music West Africa the benefits of doubt’s and also look forward to the future that Universal Music brings.

We are definitely looking.

The post True Intentions OR Opportunists: Universal Music Is Set To Launch In Nigeria appeared first on Nigerian Entertainment Today – Nigeria’s Top Website for News, Gossip, Comedy, Videos, Blogs, Events, Weddings, Nollywood, Celebs, Scoop and Games.

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