Tiger Beer is set to sponsor the first edition of the Born In Africa Festival (BAFEST). The inaugural edition of the festival will hold at the Eko Atlantic on Sunday, 16th of December 2018, and will feature some of the best acts from the African entertainment scene.
Borne out of a growing desire to provide a platform where the best entertainers on the continent can showcase their talents, as well as celebrate the dynamism of Africa, the Born in Africa Festival is an initiative by Livespot, and early indications suggest this may be the African concert of the year.
Performing acts on the day will include Davido, Tiwa Savage, Flavour, Burna Boy, Wande Coal, Olamide, Falz, Kizz Daniel, Yemi Alade, and Timaya, as well as East African singing sensation Awilo Longomba and South African rapper Sho Madjozi.
Tiger Beer which was launched in Nigeria back in April has already made giant strides in the Nigerian beer market. Its unveiling was part of a captivating initiative which saw Nigerian celebrities face and conquer their fears as the brand sought to communicate its “Uncage” brand messaging.
Tiger beer now seeks to get even closer to its consumers with the sponsorship of the BAFEST. Speaking ahead of the event, Brand Manager, International brands, Nigerian Breweries Plc, Chinwe Greg-Egu said, “Tiger beer celebrates the passion and daring nature of young Nigerians. Tiger highlights their courage as they dare to be different and dare to stand out, which is why BAFest was a no brainer for us”.
Reiterating on Tiger’s support of the festival, Marketing Director, Nigerian Breweries Plc, Emmuanuel Oriakhi added that, “We believe that BAFEST gives us the opportunity to engage with our core consumers as they come together to celebrate the best things about being African. We are excited at the opportunity to be part of this event and we look forward to immersing the brand in the African and Nigerian culture through the Born In Africa Festival. We’re excited to share our plans for the brand, as Tiger will be doing quite a lot from now into 2019 to ensure Tiger Beer is etched into the minds of its consumers”.
The world-acclaimed lager will also be hosting a party on the 22nd of December, where the beer brand will bring together the most daring, courageous Nigerians to celebrate what has been a landmark year for the relatively new beer brand in Nigeria.
Tiger Beer was first brewed in 1932 in Singapore. The world-acclaimed lager, Tiger Beer is made with only the finest ingredients through a precise brewing process and uses only the finest quality ingredients. The result is the intensely refreshing, full-bodied taste of one of the world’s leading contemporary beer brands that have won over 40 international awards and accolades including Gold at the prestigious world beer cup, gold medal at the Commonwealth Bottled Beer Competition, and the BIIA’s World’s Best Lager Beer award among others.
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