By Prince Etim
Leading Public Relations Consultant, Pop Culture Enthusiast and Founder/CEO of BHM Group, Ayeni Adekunle, is set to join other notable names as they explore issues relating to how entertainment and consumer experiences have helped shaped the African narrative from a positive perspective at the forthcoming Social Media Week Lagos this February.
Ayeni will be joined on the panel by Advertising guru, Steve Babaeko; Comedian, Basketmouth; Channel Manager, MTV Base, Solafunmi Oyeneye and Talent Manager, Ernest Audu. They will be discussing “Music, Content & Consumer Experiences Changing The African Narrative” during the session that will be hosted by MTVBase presenter, Folu Storms.
The panel discussion, sponsored by Viacom International Media Networks Africa, the parent company of MTVBase, popularly known for promoting African music and entertainment, is expected to explore how the Nigerian entertainment industry is expanding on the global stage.
Since starting BHM, Ayeni has worked with some of the biggest brands in the Nigerian market and has also been invited to speak at various conferences and workshops including Lagos Business School, Pan African University, PRCAN, APRA Mauritius, The Network Conference, British Council, The Dangote Group, Creative Enterprise among many others. He has also served as a consultant to various multinationals in Nigeria including Nigerian Breweries, MTN, MultiChoice, Viacom International Media Networks to name just a few.
In 2015, he founded the digital communications and content marketing agency, ID Africa, following up in 2017 with the consumer tech product, Plaqad, a content exchange platform providing opportunities between marketing professionals and business owners, web and social media platform owners in an easy, affordable marketplace. In 2018, the group launched Africa Creative Foundation (ACF), a not-for-profit organisation set up to drive the actualization of its dreams for the industry.
Ayeni also founded Nigeria’s premiere online entertainment platform, NETng, as well as the umbrella entertainment conference for Nigeria’s creative sector, Nigerian Entertainment Conference -NECLive.
Speaking on his nomination as a panelist, Ayeni said, “I look forward to exploring the discussion around new technology and the disruption of the consumer media industry, especially in the face of changing perception, where consumer experiences are helping to shape the new narrative.”
Also speaking on the upcoming event, Convener of Social Media Week, Toby Daniels said, “The stories we tell, consume and share have the potential to shape who we are and what we become. The number of social media users worldwide in 2018 is 3.2 billion, up 13 percent year-on-year. By 2020 almost 5 billion people will be connected. Given its scale, social media has become the world’s most influential storytelling platform. Whatever form they take, the stories we tell through social media have the power to reach and influence more than 60% of people on the planet.”
Social Media Week Lagos is an annual week-long conference, and the focus for 2019 is “STORIES: With Great Influence Comes Great Responsibility”. The event will feature a central stage for keynotes and panels, multiple rooms for workshops, masterclasses and presentations, and an area dedicated to co-working, networking and interactive installations.
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