The world’s leading international premium beer brand, Heineken rewarded seven lucky consumers with an all-expense paid travel experience to Amsterdam, Paris and Barcelona to end the Heineken 192 Countries Campaign.
Gregory Ayodeji, Aregbesola Abdulkareem, George Osadolor, Afolashade Adu, Oladoyin Falodun, Arinze Ifejirika and Omolara Bamgboye embarked on their adventure to Amsterdam, Paris and Barcelona on Friday 12th October, 2018.
While on the all-expense paid trip, the winners explored the birthplace of Heineken, Amsterdam, visiting iconic locations, including enjoying VIP passes to the ‘Heineken Experience’; a historic brewery which was designed for consumers to connect with beer-making and the history of Heineken.
According to one of the winners, Omolara Bamgboye said, “I am delighted to be on this trip because it is everything I had hoped for and more. Heineken has an amazing way of rewarding consumers and this European experience is a dream come true. I am really excited and grateful to be a part of this experience”.
Senior Brand Manager, Obabiyi Fagade stated “We are glad to give the winners a glimpse of our history as they explore the best of Amsterdam, Paris and Barcelona. This trip is our way of appreciating our consumers by giving them the opportunity to explore three out of the 192 countries that Heineken is present in”.
The Heineken 192 Countries Campaign winners were treated to various memorable experiences in Paris including exploring the Eiffel Tower, Palace of Versailles, Louvre Museum, while also visiting iconic locations in Barcelona.
Heineken is recognized for developing interactive and innovative campaigns and breaking new grounds in its approach to marketing. These innovative strategies not only create revolutionary experiences, but also deepens connections with consumers.
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